A banner ad is a visual form of online advertising that can be static or animated. Banner advertising is most commonly used for advertising on specialist third party websites and through advertising platforms such as Google, Double Click or Adroll. Banner ads can also be placed on your own website to cross promote your products, services or events.
Banner ads are highly effective at building a brands image and increasing brand awareness in the marketplace. It is also a highly effective method for targeting a new audience and driving clicks to your website, and to build repeat business by remarketing to your existing website visitors.